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Is It A Real Emu On Liberty Commercial?


"LiMu Emu" is Liberty Mutual's newest ad star Boston Business Journal
"LiMu Emu" is Liberty Mutual's newest ad star Boston Business Journal from www.bizjournals.com

Have you ever seen the Liberty Mutual Insurance commercial with the emu? If you have, you are probably wondering if the emu is real or just a computer-generated image. In this article, we will explore the truth behind the emu in the Liberty Mutual commercial.

The Emu's Appearance

The emu in the Liberty Mutual commercial is a large bird that stands about 6 feet tall. It has brown feathers and a long neck that it can stretch out to look around. The emu is often seen wearing clothes and driving a car in the commercial.

The Emu's Movements

The movements of the emu in the Liberty Mutual commercial are smooth and realistic. The bird appears to move in a natural way, which leads many people to believe that it is real.

Is the Emu Real or CGI?

The emu in the Liberty Mutual commercial is a combination of both real and computer-generated imagery. The emu's body is real, but the clothing and other accessories are added in post-production using CGI.

In order to create the Liberty Mutual commercial, a real emu was used on set. The bird was trained to perform certain actions, such as driving a car and wearing clothes. After filming, the emu was digitally enhanced to make it look more realistic.

Why Use a Real Emu?

Using a real emu on set provides a more authentic feel to the commercial. The bird's movements and actions are more realistic than they would be if created entirely using CGI. Additionally, the use of a real emu provides a challenge for the filmmakers, which can lead to a more creative final product.

What is the Emu's Role in the Commercial?

The emu in the Liberty Mutual commercial serves as a metaphor for unexpected events that can happen in life. The bird is shown driving a car, which represents the idea that accidents can happen to anyone, even an emu. The commercial is meant to convey the message that Liberty Mutual Insurance can help protect you from unexpected events.

The Emu's Popularity

The emu in the Liberty Mutual commercial has become quite popular among viewers. The bird has even spawned its own merchandise, such as t-shirts and plush toys. The emu's popularity is due in part to its quirky and unexpected appearance.

Conclusion

So, is the emu in the Liberty Mutual commercial real? The answer is yes and no. While the bird's body is real, the clothing and other accessories are added in post-production using CGI. Regardless of whether the emu is real or not, it serves as a memorable and effective metaphor for the unexpected events in life. The emu's popularity among viewers is a testament to the power of creative advertising.

Remember to always protect yourself from the unexpected with Liberty Mutual Insurance.

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