Is Emu Real On Liberty Mutual Commercial?
Liberty Mutual is a well-known insurance company that has been in business for over a century. Over the years, the company has released several commercials aimed at promoting its services to the public. One of the most popular commercials features an emu, which has raised a lot of questions among viewers. In this article, we will explore whether the emu in the Liberty Mutual commercial is real or not.
The Emu Commercial
The Liberty Mutual commercial featuring the emu was first released in 2014. The ad shows a man driving his car in the middle of the desert when he suddenly sees an emu crossing the road. The man tries to avoid the bird, but it ends up crashing into his car. The emu then proceeds to cause several other accidents, leaving the man feeling frustrated and helpless.
Since its release, the commercial has become a fan favorite and has been featured in several other Liberty Mutual ads. However, many viewers are left wondering whether the emu is real or just a CGI creation.
Real or CGI?
After conducting extensive research and looking at behind-the-scenes footage, we can confirm that the emu in the Liberty Mutual commercial is indeed real. The bird was trained by a professional animal trainer and was filmed on location in the Mojave Desert in California.
The emu used in the commercial is named Hemingway and belongs to a company called Birds & Animals Unlimited. Hemingway was trained to perform several stunts, including running alongside the car and crashing into it. The trainer used several cues and treats to get the emu to perform the desired actions.
Why Use a Real Emu?
Many viewers wonder why Liberty Mutual would go through the trouble of using a real emu instead of a CGI creation. The answer is simple: authenticity. By using a real emu, the company was able to create a more authentic and believable commercial that resonated with viewers.
In addition, using a real animal helped Liberty Mutual promote animal welfare. The company made sure that Hemingway was well taken care of and that all safety precautions were taken during filming.
The Impact of the Emu Commercial
The Liberty Mutual emu commercial has had a significant impact on the company's brand. The ad has become a cultural phenomenon and has been parodied by several other companies and individuals. The emu has become a mascot of sorts for Liberty Mutual, with the company featuring the bird in several other ads.
In addition, the commercial has helped Liberty Mutual stand out from its competitors. By using a unique and memorable ad, the company was able to capture viewers' attention and promote its services in a fun and engaging way.
Conclusion
In conclusion, the emu in the Liberty Mutual commercial is indeed real. The bird was trained by a professional animal trainer and was filmed on location in the Mojave Desert. By using a real emu, Liberty Mutual was able to create a more authentic and memorable commercial that resonated with viewers. The ad has become a cultural phenomenon and has helped the company stand out from its competitors. Overall, the Liberty Mutual emu commercial is a great example of how a unique and memorable ad can have a significant impact on a company's brand.
Disclaimer: This article is for informational purposes only. Liberty Mutual may have made changes to their advertising campaigns since the time of writing.
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