Is The Emu On The Liberty Mutual Commercial Real?
It's a question that has been on the minds of many since the Liberty Mutual commercial featuring an emu first aired. The emu has become a popular mascot for the insurance company, but is it real or just a computer-generated image?
The Origin of the Emu
The Liberty Mutual emu first appeared in a commercial in 2014. The ad featured a man and an emu standing in front of a car. The man explains that Liberty Mutual customizes car insurance so people only pay for what they need. The emu then proceeds to peck at the car and cause damage, illustrating that accidents can happen and it's important to have the right coverage.
Since then, the emu has become a staple in Liberty Mutual's advertising campaigns. It has appeared in numerous commercials, billboards, and even has its own social media accounts.
Real or CGI?
So, is the emu real or just a computer-generated image? The answer is... it's complicated.
According to Liberty Mutual, the emu is a real bird that was trained to perform certain actions on cue. However, it's also true that the emu is enhanced with CGI in post-production to make it appear more lifelike and to add certain movements that the real emu might not be capable of doing.
Some have speculated that the emu is entirely CGI, but Liberty Mutual has maintained that it is a real bird. The company has even released behind-the-scenes footage showing the emu on set and being trained.
The Importance of Mascots in Advertising
The use of mascots in advertising is nothing new. Companies have been using characters and animals to market their products for decades. Mascots can help make a brand more memorable and relatable to consumers.
Liberty Mutual's use of the emu is a prime example of how an animal can become an iconic symbol for a company. The emu is now synonymous with Liberty Mutual, and its appearance in commercials and other marketing materials is instantly recognizable to consumers.
The Future of the Emu
As of 2023, the Liberty Mutual emu is still going strong. The company continues to use the bird in its advertising campaigns, and the emu's popularity shows no signs of waning.
Some have criticized Liberty Mutual for relying too heavily on the emu and not focusing enough on the actual insurance products. However, the company maintains that the emu is an effective tool for getting people to pay attention to their message.
Conclusion
So, is the emu on the Liberty Mutual commercial real? The answer is yes... and no. While the bird itself is real and was trained to perform certain actions, it is also enhanced with CGI in post-production to make it appear more lifelike. Regardless, the emu has become an integral part of Liberty Mutual's branding and has helped the company stand out in a crowded market.
Love it or hate it, the Liberty Mutual emu is here to stay. Only time will tell if the company will continue to rely on the bird as heavily in the future, or if it will eventually retire the mascot in favor of a new marketing approach. But for now, the emu remains one of the most recognizable mascots in the insurance industry.
Disclaimer: This article is not sponsored or endorsed by Liberty Mutual or any of its affiliates. The opinions expressed in this article are solely those of the author.
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