Is The Emu In The Liberty Mutual Commercials Real?
Liberty Mutual has been using their quirky emu mascot in their advertisements for several years now, but many people are still wondering if the emu is a real animal or just a computer-generated character. In this article, we will explore the truth behind the emu in the Liberty Mutual commercials and answer all your burning questions.
History of Liberty Mutual's Emu Mascot
The Liberty Mutual emu first appeared in a commercial in 2014, where it was used to illustrate the company's tagline, "Only pay for what you need." Since then, the emu has become a staple of Liberty Mutual's advertising campaigns, appearing in numerous commercials and even having its own social media accounts.
Is the Emu Real?
Many people have speculated whether the emu in the Liberty Mutual commercials is real or not. The answer is yes, the emu is a real animal. In fact, Liberty Mutual uses a trained emu named LiMu Emu as their mascot. LiMu Emu is a male emu who was raised by a professional animal trainer and has been trained to perform various tasks, such as driving a car and riding a motorcycle.
How Are the Commercials Made?
The commercials featuring LiMu Emu are a combination of live-action footage and computer-generated imagery (CGI). The live-action footage features LiMu Emu performing various actions, while the CGI is used to animate his facial expressions and other movements. The result is a seamless blend of live-action and animation that creates the illusion of a talking emu.
Why Did Liberty Mutual Choose an Emu as Their Mascot?
According to Liberty Mutual, they chose an emu as their mascot because emus are known for their determination, reliability, and ability to navigate through tough situations. These traits align with the company's values and mission, making the emu a natural fit for their advertising campaigns.
What Do People Think of the Emu?
The emu has become a beloved character in Liberty Mutual's advertising campaigns, with many people finding it both entertaining and endearing. However, some people have criticized the use of an emu as a mascot, arguing that it is not relevant to the insurance industry and distracts from the company's message.
Conclusion
The emu in the Liberty Mutual commercials is indeed a real animal, trained to perform various actions for the company's advertising campaigns. While some people may criticize the use of an emu as a mascot, it has become a beloved character in Liberty Mutual's advertising and has helped to make the company's message more memorable. Whether you love the emu or not, there's no denying that it has become a cultural icon in the world of insurance advertising.
So, the next time you see LiMu Emu driving a car or riding a motorcycle in a Liberty Mutual commercial, you can rest assured that it's not just a computer-generated character – it's a real emu who is helping to promote the company's message of reliability and determination.
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